मशहूर चॉकलेट (Chocolate) कंपनी कैडबरी (Cadbury) साल 2003 में अपने प्रोडक्ट में कीढ़ा मिलने की वजह से चर्चा में आई थी. उस वक्त कंपनी की साख दांव पर लग गई थी.source https://hindi.news18.com/news/business/how-cadbury-chose-amitabh-bachchan-to-be-its-mascot-after-bar-of-worms-crisis-ndss-3348621.html
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